A huge thank you to everyone that entered the BIA Customer Focus award.

It was such hard category to choose a winner with the highest standard of entries. At the start of the pandemic the winner Beckleberry’s had to completely change the nature of its business model. Faced with a 97% reduction in business that supplied the badly hit aviation industry at the start of the pandemic it altered the whole nature of the business and developed a survival plan that had three key aims – 1 keep the factory running, 2 - use up extensive stocks of raw ingredients sitting in the storehouse and 3 - utilise staff and vans that were sitting idle. As a result, it created bakery ‘treat boxes’ for delivery across a 10-mile radius via a brand new website. The new business plan thrived and saw the company also take on orders from high street chains including Bella Italia and Café Rouge. From the depths of despair the company completely changed its whole business model and is now thriving in a new sector.

And congratulations to the other finalists for their amazing entries and innovative work focusing on their customers over the past 12 months:

Bird’s Bakery ensured that elderly customers were catered for during the pandemic with the creation of its ‘Essentials Pack’. A fantastic community initiative.

JG Ross moved into a new retail channel in an effortless way, and the success of it was based on ongoing consultative dialogue with customers.

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CSM Ingredients UK Ltd, Stadium Road, Bromborough

Wirral, Cheshire CH62 3NU United Kingdom

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