The business installed three self-serve kiosks meaning that queue time at kiosks was cut down with no need for customers to queue at all for online pre-ordered products. All they have to do is pop into the shop and grab the bag with their name on. The online ordering is really easy to use and is a mirror of the layouts on the instore kiosks, including showing live-stock availability.
Customers have taken to the online ordering and it now accounts for 15% of all orders, with numbers increasing each week. The installation has been a great success and the business is now looking to install it across its other business in Sheffield.
The Kendal Bread Store opened its doors in April 2021 after the owners saw the demand for healthy, gut loving food and decided they wanted to create a neighbourhood Bread Store that could bring nutritional, delicious, loaves to customers. It wanted them to rediscover their shopping confidence and have a reason to return to purchase the most delicious products baked in an artisan bakery.
The range includes artisan loaves created using blending ancient bakery methods and organic heritage grains. The Bread Store is a multi-sensory experience and has been designed and styled with the customer in mind. It carries out in-store a very special Tasting Table experience and interacts with customers via social media platforms with engaging and inspiring content. It also gifts its sourdough starter and customers know that they are there to support them on their sourdough journey. There’s also the support it gives the People’s Café, a local food bank where they send any leftover loaves. The store has also made connections with amazing people in the community which has led them to support 3 Dad’s Walking and recently holding a Bake for Ukraine.
As a major supplier to Marks & Spencer, the Village Bakery recognised that its in store execution is a critical part of selling the fantastic products to their customers. They engaged with the M&S business and developed relationships with operational colleagues on a journey of exploring what they could do to help, and as a result devised the Bakery Academy.
It is a fully equipped space with the same equipment as you see in M&S store. It includes ovens, freezers, chillers, all the variety of different display stands and all the same POS. It has also been future proofed by reflecting both the current and new renewal store merchandising standards. To then make it into a teaching environment it was equipped it with a large TV screen, demonstration tables, flip charts, and wipe board.
The Village Bakery then appointed a new role of Academy Manager and promoted from within Phil Martin. It has hosted over 100 M&S store colleagues and Head Office support team and senior management to the Academy to date.
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CSM Ingredients UK Ltd, Stadium Road, Bromborough
Wirral, Cheshire CH62 3NU United Kingdom