Seasonal indulgence is also a key trend and this is easily achieved through Christmas range flavours, products and toppings. Three themes affecting people’s choices will be ‘pleasure and celebration’ - food and drink offer joy, comfort and other emotional connections through preparation, presentation and consumption. ‘Justified value’ will also be important as the cost-of-living increases there will be a focus on value at the festive period. Thirdly ‘Inspirational convenient choices’ including food and drink will always be central to home entertainment.
The classic festive flavours of cinnamon, cardamom, ginger, chocolate, orange, sticky toffee and clementine will be important as well as seasonal dried fruits in cakes and natural foliage such as holly and berries feature in decorations. Chocolate, hazelnut, vanilla and strawberry are the nation’s favourite flavours and should be used across ranges to ensure products appeal to all.
Novelty children’s products are always popular and will continue to be so this year. Gingerbread biscuits and shortbread decorated with seasonal reindeers, snowmen and elves should form part of ranges. Snacking/food browsing is also a feature of the holidays. Craigmillar Plain and Chocolate Cookie mixes can be baked and frozen then defrosted and decorated with seasonal themes for all ages. Using mixes that are used all year round will help with managing budgets and costs as new ones don’t have to be bought in.
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CSM Ingredients UK Ltd, Stadium Road, Bromborough
Wirral, Cheshire CH62 3NU United Kingdom