In the busy run up to Christmas during December traditional products from Yuletide logs, Christmas cakes, to novelty products should be included within ranges, as long as the appeal to the customer base. Mince pies are going to very popular this year, and in various sizes, from minis through to sharing through to decorative ones all made using CSM’s Marvello.

Using mixes that are used all year round will help with managing budgets and costs as new ones don’t have to be bought in. Consider introducing new additions to every day products such as seasonal indulgent cookies made from Craigmillar Plain and Chocolate Cookie mixes which can be baked and frozen then defrosted and decorated with seasonal themes such as mini Santa, snowmen and reindeers as the busy season progresses or used to create stuffed cookies. Novelty children’s products are always popular and will continue to be so this year. Gingerbread biscuits and shortbread decorated with seasonal reindeers, snowmen and elves should form part of ranges. They can be sold as packs or separately and suitable for Christmas gifts and parties and teacher gifts.

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CSM Ingredients UK Ltd, Stadium Road, Bromborough

Wirral, Cheshire CH62 3NU United Kingdom

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