The big trends for 2022 include ‘mega doughnuts’ for sharing/ celebrations and the main influence behind this is the forthcoming Jubilee and the rise in popularity of birthday doughnuts.

Recent research found that when purchasing a doughnut 20.2% of consumers in Europe buy it to share and the rise in popularity of sharing/larger doughnuts will continue as the year progresses.

Doughnuts Dots (the centres of ring doughnuts!), Cronut - a croissant-doughnut pastry and finger doughnuts with cream and various fillings in the middle will be popular. For those customers that are looking for something a little smaller Dinky Doughnuts, tiny doughnuts placed as a topping on cupcakes, are perfect for all ages and fit the ‘smaller servings’ criteria.

It really is a dynamic area of the bakery with bakeries and cafes adding their own takes on the doughnuts they serve, depending on their customers preferences.

Ice cream as a filling is going to be popular this year utilising lots of different flavours.

Fresh and dried fruit, nuts and branded chocolate will form toppings along with toffee sauce and chocolate swirls served alongside with milk shakes.

Neon colours and muted paler tones will be popular throughout the summer months then more seasonal adaptations as we go through the year.

Bakers also need to emphasise the ‘eating al fresco’ element to doughnuts as the population has been eating outside more frequently during the pandemic and this is set to continue with the jubilee celebrations via picnics.

Doughnuts are still seen an indulgence and will feature on all party menus with 49.8% people buying them for indulgence/great taste.

Using Craigmillar Satin and Craigmillar Doughnut Concentrate are suitable for all formats.

Vegan doughnuts are also gaining popularity year on year and, with the choice of high quality vegan toppings and filling increasing, they’re becoming a staple of doughnut ranges.

It’s important to ensure a high-quality product is produced and Craigmillar’s Satin Doughnut Concentrate is a great vegan option, producing a consistent and delicious range.

For adding an extra layer of indulgence Craigmillar Lactofil Vegan, a brand-new Vegan Cream, is a great accompaniment to all doughnuts in that it adds flavour, volume and a show stopping look to any dessert. It’s a deliciously sweet and light product that is ideal for fillings and decorating a professionally piped look. The beauty of it is it can be used across the complete range of cakes offering economies of scale.

Finger doughnuts with lots of fillings will be more visible on shelf alongside seasonal doughnuts in various shapes and sizes and colour ways from Easter doughnuts to spooky Halloween doughnuts.

Of course, ring doughnuts will continue to be popular however there’s lots of innovation in the sector in terms of flavours, formats and toppings.

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CSM Ingredients UK Ltd, Stadium Road, Bromborough

Wirral, Cheshire CH62 3NU United Kingdom

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