Food is an important part of the Halloween occasion from every day treats to larger themed seasonal celebration cakes with 48% of people prioritising food and drink before costumes it's important that bakers cater for the various occasions that customers are buying for.

The key products that we expect to see include spooky themed tray bakes which are suitable for parties, trick or treats and sweet treats for all ages.  Cookies, cakes and doughnuts will also be important products as consumers look for a combination of seasonally decorated, quality products that can be used across a variety of occasions. They can be decorated with a wide range of Halloween colour themes and toppings, offering economies of scale and taste delicious. Colour and texture are important elements of the season and can help create product stand out and appeal to all audiences. From using branded chocolate as toppings, and spooky Halloween decorations including eyeballs, ghosts and ghouls and spider webs with bright green, orange, purple and white colourways products should have creative stand out.

Using the Craigmilllar range to create cookies, cup cakes and muffins combined with warming flavours such as cinnamon and chai and branded chocolate as toppings, and spooky Halloween decorations including eyeballs, ghosts and ghouls and spider webs with bright green, orange, purple and white colourways products should ensure creative stand out and appeal to all audiences. Cookies are perfect for Halloween treats and parties and ranges should cater for all age groups so ensure that products and decorations meet the demand. Indulgent premium cookies made using mixes such as Craigmillar Plain and Chocolate cookie mixes provide economies of scale and meet budget demands as they can be use throughout the year and are convenient in that there’s the flexibility to make a batch and freeze pre-made cookie pucks ahead of the busy Halloween season and bake off fresh as required.  Celebration cakes made using Craigmillar Extra Moist Cake Mixes are perfect to use during ‘spooky season’. They can be part of table centrepieces or used to create smaller versions for mini rewards and treats. It’s available in plain, chocolate and toffee, it is suitable for themed tray bakes, muffins and cakes so there’s no need to buy separate mixes. The toffee mix is well suited to both Halloween and a general autumn season theme. Top with Craigmillar’s Crembel Fudge icings, available in vanilla, caramel, chocolate and lemon for delicious Halloween themed doughnuts.”