Bakers can capitalise on its popularity with pre promotions and launching ranges throughout October. The Amercian influence over the season is huge and recent USA research showed that budget spend is increasing there every year with a total spend in 2023 of USA$ 12.2billion and this is expected to be replicated to scale in the UK with spend per person typically looking at around £80.00 including food and costumes.

Boo Baskets were huge last year and will continue this year. The idea of gifting to friends and family will continue at pace and bakers can meet this demand by creating the right product range that can be included in them. Halloween hampers packed full of Halloween treats are also going to feature as a larger gift alongside smaller boo baskets. Cookies, cakes and doughnuts will be popular as consumers look for a combination of seasonally decorated, quality products that can be used across a variety of occasions. Decorated with a wide range of Halloween colour themes and toppings colour and texture are important and can be tailored to customer preferences. Creepy mummies, bats, tomb stones, witches, ghouls and spooky pumpkins are perfect for doughnut decorations. Childhood flavours and nostalgia will continue to trend until at least the end of the year so ranges must tap into this. Cinnamon, pumpkin and sugared toppings will dominate flavours.

Mellomallo is a key trend for 2024 being used to create standout toppings such as ghost and monster faces, spiders and eyeballs alongside different colours branded chocolate as toppings and spider webs with bright green, orange, purple and white colourways products. Different types of cookies and price ranges including every day to premium ‘Filled Cookies’ – using various fillings such as leading confectionery brands tucked in-between cookies. When decorating cookie traybakes utlise branded chocolate, google eyes, chocolate swirls and shavings, with white, orange and gold colourways.

For some great recipe ideas click here:

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CSM Ingredients UK Ltd, Stadium Road, Bromborough

Wirral, Cheshire CH62 3NU  United Kingdom

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