Read more here about Halloween trends and our advice on creating the most ghoulish, creative ranges that appeal to all.
Halloween is one of the busiest times of the year for bakers and making the most of the season in terms of producing the most appealing on trend products is key. The autumn months bring with them a focus on nuts and spice ’warming’ flavours such as cinnamon and chai being included in products and Halloween ranges are perfectly suited to this. Incorporating them both into spooky themed cookies, cakes and doughnuts is a must and will help ranges appeal to all age groups. 2022 will see a big focus on spider and monster themed toppings across all products. Cookies will be one of the season’s biggest trends as they are an all year-round firm favourite and perfect for Halloween treats and parties of which there will be plenty. It’s important to appeal to all age groups, with products that taste delicious and are adaptable. Indulgent premium cookies and stuffed cookies made using mixes such as Craigmillar Plain and Chocolate cookie mixes provide economies of scale and meet budget demands. It’s easy to add a touch of the seasonal/Halloween with nuts such as maple and pecan and spices to both flavours as they both work well with additional ingredients. Traditional orange, brown, white and green are key themes and looks great as a topping especially on Halloween doughnuts and cakes. It’s perfect to create stylish creepy, swirling patterns with complementary oranges and white to top doughnuts or cupcakes, then add in shimmering cobwebs or a glitter spider or ghosts for an Instagram-worthy upgrade on the classic.
Craigmillar Extra Moist Cake Mixes are perfect to use during ‘spooky season’. Available in plain, chocolate and toffee, it is suitable for themed tray bakes, muffins and cakes so there’s no need to buy separate mixes. Bakers can make the perfect Halloween products when combining the Extra Moist Cake Mix with Crembel Fudge Icings for various spooky toppings. Craigmillar’s Doughnut Concentrate is also a great option, producing consistent delicious doughnuts.
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CSM Ingredients UK Ltd, Stadium Road, Bromborough
Wirral, Cheshire CH62 3NU United Kingdom