This will be the first Christmas for two years with no COVID restrictions so it will see families and friends coming together to celebrate the festive season with small and larger gatherings, and relevant sweet and savoury products in abundance.

We envisage there will be more parties around the Christmas season so high-quality bread for festive sandwiches with turkey, cranberry and all trimmings accompanied by Christmas cake, puddings, mince pies and festive chocolate rolls. This is where traditional Christmas products fit the bill and meet demand. The trend of appealing to multiple senses will still be key with products including Chocolate Orange Bundt cake that looks fabulous and tastes divine, stuffed cookies with a festive twist in terms of seasonal flavours and Christmas cakes full of fruit and nuts and decorated with beautiful festive colourways. The focus of coming together and celebrating with family and friends will influence the choice of products as people are looking for comfort and joy.