Drive sales and awareness in store - Introducing brand new POS kits for 2026
Spotlight National Doughnut Week in store with eye-catching brand-new POS kits. Designed to raise awareness of the week in store, the kits look fantastic and will add theatre to every display. They are designed to draw attention to the range, build awareness and encourage those all-important purchases.
Bold flavours, layered fillings, tropical toppings, Grandma-core and Americana – 2026 doughnut trends making the headlines in bakeries this year
This year, doughnuts are set to be bigger, bolder and more indulgent than ever and will evolve into multi-sensory, highly visual and emotionally driven products, all designed to stand out in bakery ranges.
Consumers are looking for premium, visually striking ranges that deliver both flavour and experience—making doughnuts a standout category in 2026. Flavours will be bolder with layered fillings, sour profiles, sweet-and-sour contrasts and unexpected collaborations. From mango and pineapple to peach and strawberry combined with sour cherry, cherry, lemons and raspberries all will be hugely important in doughnut flavours, toppings and fillings.
Bright icings, playful decorations and contrasting drizzles will be key with inclusions and textures elevating the whole doughnut experience. From marshmallow cream fillings to ‘grandma-core’ flavours such as apple, cinnamon, layered texture, mystery fillings and surprise centres add theatre and encourage repeat purchase. Traditional jam, sugared and cream doughnuts will also continue to play in part in ranges, and are important for their lower price points. Don’t forget limited editions range are also important throughout key seasons and busy times of the year as they urge consumers to purchase quickly so they doughn’t ‘miss out’!
Doughnut Mixes and concentrates play a hugely important role in ranges and Craigmillar doughnut concentrate is perfect alongside on trend high quality toppings and fillings, which allow for bakers creativity to shine.
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CSM Ingredients 5 Deans Road, Ellesmere Port, CH65 4DR. United Kingdom
